Apparel and Fashion Software/Services
Posted by Tim O'Handley on Tue, Mar 08, 2011 @ 11:52 AM
Is your product better than your business model?
It’s not uncommon for wholesale businesses to confuse their product and their business model. But they are not the same thing and it’s important to understand the differences.
Your product is what you design and/or manufacture.
Your business model is everything you do to bring that product to the marketplace. That includes design and manufacturing, of course, but also things like:
Shipping,
Warehousing,
Order Processing,
EDI translation and
UPC code generation.
We often see companies with strong design and manufacturing capabilities struggle to stay in business. They wonder why they are encountering such difficulties, ultimately chalk it up to the fickleness of fashion, and move on.
In reality, however, a wholesale company’s future rests as much on maximizing efficiencies within all their business processes as it does on riding the latest fashion trends.
With a Wholesale Management System like Montisvir at your command, you can rest assured that your are running your operation in as streamlined and efficient a manner as possible.
In fact, one of our clients saved $500,000 in their first year of using Montisvir just by eliminating the human errors that resulted in chargebacks.
So, as you’re designing and planning your product, don’t forget to put the same degree of thought into your business model.
It could be the difference between success and failure.